The premise of the campaign is to urge both children and adults to make time to relax and enjoy the moment, which can help create a healthy balance – void of unnecessary pressures for children to over-achieve or simply cope with the pressures of everyday life. 

A 603 Moment can occur on a walk or a lunch break, or perhaps it is a peaceful reflection while visiting a favorite place, or just a few deep breaths while in the midst of chaos.

Check out these 603 Moments

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